Website Marketing Strategy for
Buyer Nirvana is the result of effective website marketing strategy
Search engines now have robots smart enough to recognize real quality relevant content, and to a great extent they select sites to display in search results on that basis. The key to understanding the opportunity this creates for you is to look at this picture from the buyer's perspective.
A truly effective website marketing strategy gives your buyer instant gratification throughout the buying cycle.
If I am a buyer, searching for what I want to buy, then the one thing that matters to me is whether this page is relevant to my needs, right? What if some Web site could read my mind and present me with exactly what I want to see? What if it could provide me with an intuitive experience, and give me the information I want, in the shortest time possible, and even keep me happily entertained while it explains all the stuff I need to know (and spare me from details I don't want to be bothered with)? Isn't that Buyer Nirvana?
If you look at it from this buyer's perspective, then doesn't it make sense to plan your content around Buyer Nirvana?
Wouldn't you build a framework of access points (landing pages and scent trails) that will give this buyer that fine intuitive feeling of orientation and gratification she craves?
Wouldn't you craft your site to help her make her way swiftly and unimpeded through her preferred buying ritual?
And wouldn't you present yourself and your product in such a way that she gets the right answer to her inevitable question "Will it be a pleasure to do business with these people?"
That's what we mean by website marketing strategy. That's what Motive-Directed Design™ is all about.
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