Web Analytics Services
If your business goals include investment in your web site as a marketing strategy, then you will want to measure the return on that investment.
Web Analytics Options
At a minimum you can closely monitor the free web traffic statistics reports provided by your site administrator or web hosting company. Options for greater control over your web budget ROI are available from a number of companies that provide customized web analytics solutions. Here are the four best known:
WebSideStory (www.websidestory.com)
NetIQ (www.netiq.com)
Coremetrics (www.coremetrics.com)
Omniture (www.omniture.com)
and an excellent, enlightening article on web analytics that compares them.
Web Analytics Measure Return on Investment
Web analytics provide the ability to track the cost of specific individual investments in website optimization services and learn how much income each one ends up generating. You can use the perspective these reports provide to learn exactly where your ongoing web investment will provide the greatest return. This enables you to constantly improve your ROI and expertly manage your web site's capacity to increase your income.
Web analytics become especially critical if you have an e-commerce component on your site. It is entirely unacceptable to have invested in the
search engine optimization services
and website optimization services that have faithfully done their job… only to lose the customer one step short of a transaction commitment due to frustration with a confusing or irritating element in the e-commerce module. If you have visibility into your visitor's behavior you can pinpoint weak links at any point in your sales path, including your e-commerce applications.
You need not be an expert yourself in the use and analysis of web statistics. ROI Web Solutions can interpret the data for you and explain what it says about where your ongoing investment in internet marketing campaigns is best applied. Knowledge is power. The power to be the best
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